In today’s highly competitive business landscape the significance of exemplary customer care cannot be overstated. Choices abound and customer expectations are continually evolving. Whether a small local enterprise or a multinational corporation, every business is intricately tied to its customers’ satisfaction and loyalty. Customer care goes beyond mere politeness and transactional interactions; it embodies the essence of building lasting relationships and fostering trust. A company that prioritizes exceptional customer service not only gains a competitive edge but also unlocks the potential for long-term success and growth. As the cornerstone of a thriving business, customer care empowers companies to not just meet but exceed expectations, turning one-time buyers into brand advocates who fuel business prosperity through their word-of-mouth referrals and unwavering loyalty.
On the most recent episode of “Fuel Disclosure”. we sat down with Paul Blattenberger to discuss how to better care for a customer. Join us for the conversation, and to se the whole episode, click here!
A Career of Service
Paul has been selling lubricants since 1997. What initially began as a small family business grew. A few years ago, Paul had worked his way all the way up to being a national accounts representative for suppliers. But he wasn’t satisfied. “I wanted to get back on the ground,” Paul said. Moffitt seemed the perfect fit, and so, last November, he was welcomed onto the team. “So far, so wonderful, ” he said with a smile.
A Typical Day
Paul travels frequently, checking in on Moffitt Sites. “We see customers to follow up on how we’re doing,” he explained, “because it’s nice to say that we have customers, we’re doing good business with them, they’re happy with our product, but I like to hear that from their standpoint.” Paul likes to split his time between being in the field and being in the office. His office time is spent trying to evolve Moffitt’s business, while his field time is evaluating the actual operations of the company. For Paul, it all comes back to customer care. Taking good care of your customers leads to business success and support.
A Growing Business
Since Paul has come on with Moffitt, the Lubricant department business has nearly doubled. It’s a fact he’s aware of, but also humble about. “As much as I would like to say, ‘well, when I came on, that was something that spurred it on’, I really think our team was primed.” The Moffitt lineup of products and service has long contributed to the company’s well-being, and Paul is quick to credit any of these factors for his own personal success.
The Moffitt Difference
When asked what makes Moffitt different than the competition, Paul chuckled. “It’s hard to always compare ourselves to the competition,” he explained. “So what we tend to do is compare ourselves to what we’re doing.” It’s a constant process of improvement and self-evaluation. Paul credits this process with the quality of Moffitt’s business practices.
What one word would Paul use to describe Moffitt as a company?
“Caring,” he said simply.
